GB 05 03 2024 PORTRAITS

                                            PORTRAITS
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PIONERS AND ACTORS OF ECO TOURISM
The pioneering spirit is an integral part of the players in the field of tourism and we-
especially in the development of the ecotourism sector in good balance with the
protection of the environment as I observed during my meetings with
Sabrina BENMECHERI from the ZENAGE LES DESTINATIONS DU BONHEUR agency and
Hafida BENYACOUD co-founder and publishing director in BRUSSELS of the digital magazine TRAVEL TOP COUNTRY.
"In fact, my vocation for nature and its environment was affirmed from the age of 9, followed by the years
following through higher education in ecology and ecotourism in addition to my professional experiences.
which led me to work in particular at the natural history museum in parallel with my travels around
of the world who brought me an opening to sustainable development, ecology and the necessary protection of
the environment" Sabrina BENMECHERI explains to me, welcoming me on the terrace of her office decorated with a
superb view of the Giens peninsula. The awareness of global economic regulation integrating
environmental data is recent and gives rise to bold initiatives that are also sustainable over time in the
framework of innovative and useful projects for our planet as was the case in 2016 with the creation by Sabrina of
the ZENAGE DESTINATIONS OF HAPPINESS agency." This project is part of a multiple approach intended to
support my partners and clients in promoting their territories and environments in a
qualitative perspective including the definition of a development strategy which is often broken down into 4 themes-
that are the development of the project, the animation of a local network of actors and partners, the anchoring and the structu-
ration of the project to values in addition to training in good ecotourism practices which are
essential data in the future success of the projects that I am led to manage and support in close collaboration
boration with my clients and partners in Francelike abroad.

Happiness destinations where life is good

Companies specializing in tourism, communities

territorial and local, natural parks, municipalities and com-

communities of municipalities, the range of partners and

customers is large and diversified which allows a development

harmoniously to reinvent these places towards

happiness destinations where life is good as I do

Sabrina specifies."For example, I intervened

the years spent in the natural parks of the Cévennes

and Mercantour in the Occitanie and Provence regions

Alpes Cote D'Azur as part of the development of

these 2 large spaces integrating notions of development

sustainable development and enhancement of local wildlife

these 2 territories, particularly on the courses and circuits

allowing the visualization and approach of 3 species

protected and reintroduced that are the wolf for the region

PACA and the eagle and the vulture for the Occitanie region.


My intervention also involves a ri-

careful and precise in its application which allows

my clients and partners to help them define a line

clear direction in good balance with the practices of

ecotourism. I also carry out training in

video conference in order to support and also raise awareness

read my clients to these practices."Discover territories

with their cultural and historical riches mornings

of radiant landscapes and enriching encounters is

pleasant and informative but develop these places in a

broader optics integrating environmental data

tales imbued with the values of ecotourism allows

to approach nature in all that is noblest.

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The Creation of TRAVEL TOP COUNTRY Magazine

After the sweets of the French Riviera, direction Brussels for my meeting with Hafida BENYACOUD who welcomes me

in the offices of TRAVEL TOP COUNTRY magazine."After higher education completed in France at

universities of Metz and Nancy in the 90s, I began my career in commercial and institutional communication.

for industrial groups in IT and construction based in France, Luxembourg and

Wales. In 2004 and as a European convinced and passionate about its construction, I worked within the

parliamentary and European committees and then take on the role of communications officer and carries

word of the European association CEEP whose objective, as the 3rd social actor at the European summit, is to

develop projects of general interest. Based in Brussels in the heart of the capital of Europe and as part of a

close collaboration with a London media start-up called Desnek Media Limited, I then cover

events linked to foreign affairs, diplomacy and tourism and particularly in business tourism, culture

ture heritage and also ecotourism" Hafida explains to me while showing me photos from her past reports.

A desire for diversification and also the desire to cover and

to develop reports and articles related to the industry

sorts of tourism in parallel with its ancillary services

lead Hafida to create in 2019 in collaboration with

Edouardo Ribeiro Datcha also a journalist and specialist

list of Africa, TRAVEL TOP COUNTRY magazine with

as the objective of creating in Brussels a media dedicated to tourism supplemented by complementary events

linked to this sector of activity.“The health crisis is slightly

delayed our project which really started to

summer 2020 by writing and publishing our first

my articles particularly in the field of health and

competitive sport and then achieve the following months

vants and on the year 2021 reports on the skippers

of the Vendée Globe races and that of the Rolex Race.

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Our magazine also has a general public circulation, we also presented companies linked to the sector

of tourism and in particular of the pleasure craft industry in good balance on the subjects treated with their particularities and their locations. Our editorial team of 4 people also includes me and

by Edouardo Ribeiro Datcha, Nicolaos Loukakis Greek and consultant specializing in the sea and Mario Parrot Portuguese these 2

last teammates also having the particularity of being former European civil servants. For the months and years

In the future, our project is to develop our distribution and our audience in Europe and around the world in complement-

of the opening of our editorial line to innovative subjects linked to tourism such as wine tourism.

me and also ecotourism as part of a bold and well-balanced development strategy

with the general theme of our magazine".


Report: GABRIEL PAGE

Photo credit: GABRIEL PAGE / ZENAGE LES DESTINATIONS DU BONHEUR / TRAVEL TOP COUNTRY / GETTY IMAGES

Photo production in 2018 and 2019

CONTACT


ZENAGE THE DESTINATIONS OF HAPPINESS TRAVEL TOP COUNTRY


Sabrina BENMECHERI Hafida BENYACOUD

sabrina.b@zenage.net hafida@traveltopcountrymag.com


www.zenage.net www.traveltopcountrymag.com

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